Being a freelancer offers lots of freedom and independence that’s impossible to have in a typical office environment. Many freelancers tend to get lost in this freedom that they fail to realize they are making some mistakes. These mistakes mitigate their effectiveness and ultimately make them earn far lesser than they could.
If you’re are a freelancer, chances are that you’re already making some of these mistakes. Very few freelancers get to realize these mistakes and fix them on their own. If you’re an aspiring freelancer, you can avoid these mistakes that are rife in the freelance world.
Without further ado, let’s take a look at these mistakes.
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1. Know your worth
Many freelancers determine their worth based on the default price range of the freelance platform. Others let the client decide for them. This is wrong on many levels because you may never really earn as you should if you don’t take a stand in determining the pricing of your skills and time.
While some clients know how much their projects should cost, some just don’t know. Either way, both categories would always want to get the lowest budget possible. However, there’s another category that doesn’t care how much the project costs them; they just want huge value for the budget.
Nevertheless, you need to determine your worth. You must ensure you don’t undervalue your skills neither do you place a price tag on them that is way beyond the value you can offer your clients. To help you determine your worth, you need to ask questions like:
- · Did you go to school or took a course to learn the skills you’re offering?
- · How much years of experience do you have on the job?
- · How updated are you as regards the latest trends towards a better service delivery?
- · Are you skills highly sought after?
- · How professional are you? Etc.
These are just a few questions to guide you while you ascertain your worth.
2. Know when to shut up
The need to earn more makes a lot of freelancers commit severe blunders. Often times, the red flags were visible that the project may not end well, but they ignored it. Was it carelessness or desperation?
When relating with clients, you need to know when it’s pointless pushing if further. For instance, a client who is getting too familiar should be carefully observed. Or did you notice that the client was grumpy and complaining while giving you a brief of the project? It could be a bad omen.
Sometimes, you don’t need to shut up because of the client; you need to shut up because of you. Most clients are business people who have a target and deadlines to meet. It therefore doesn’t make sense to delay their projects when you’re swamped with orders and you know you can’t deliver within the required time. Doing a shoddy job will not only make you lose a client forever, it also means you get a bad review or even forfeit the budget to the client for poor delivery.
To add under this point, you don’t need to tell the client all about yourself. Learn to be discreet and know what to divulge.
3. Know when to stop
Freelance can be quite demanding and time consuming. Your clientele is increasing and the rate of the orders is coming in a bit too quickly. Your business is booming but you’re also getting pressed from all sides. Does this sound familiar?
Freelance is awesome and gives you the privilege to earn as much as the hours you put in. However, you need to learn to take a break. Don’t get so consumed in your business not to notice that your health is not getting proper attention.
Quite a number of freelancers have broken down at various points and were forced to take a lengthy leave from the online business. Except you have a routine that gives you time to exercise and have some “me-time”, a break is too important to your health for you to ignore.
Furthermore, you need to also learn to give time to your social life. Don’t forget your friends, remember your family and take that break! Doing so will make you alive to each day and enhance your effectiveness.
4. Know the importance of branding
Freelance is moving beyond the sphere of just having skills to the stage of building a brand. Branding in business is crucial that global companies pump millions of dollars every year to create or sustain their brand. Many times, the difference between a small company is not in the quality of products but in the branding.
It’s not too different when it comes to freelance. You need to create a brand rather than just focus your energy on trying to earn. This will make you take several steps towards influencing the way clients perceive you in the market. It will alter the level of professionalism and communication you need to exhibit.
The concept of branding in freelance is crucial and is quite extensive. For this reason, we will be putting up a post soon about branding in freelancing.
5. Know your job better than anyone else
This mistake seems self-explanatory. Too many times, many freelancers are content with the way they are because they are earning. All that counts to them is that the Benjamins are coming in. However, they fail to take into cognizance that skills get obsolete easily if not updated.
While you try to earn as much as you can, always remember to invest in yourself. If you really want to be at the top of your game, we recommend that you set aside 5 percent of your income to get updated in your field. It would pay off in the long term.
However, if you’re an aspiring freelancer, you need to get the right knowledge to succeed. Freelance on all platforms is getting tough and the times of “stumbling into freelance” are long gone. To succeed, be prepared to learn as much as you can so you can have a great beginning.
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