Digital marketing is not the shortcut to earn money, like every other job we have to spend time and learn the basics of it before diving into it and then only you can find the ways to how to earn money in digital marketing. And, the more you learn and more you practice the digital marketing techniques, you can make considerable earnings from it.
DISCLAIMER: While Digital Marketing takes a lot of effort and strategies before you start earning money, the rewards are incredible. Furthermore, you tend to earn money faster than most traditional businesses. This, however, is not a “Get Rich Quick Scheme”. The amount of efforts, learning and smart strategies employed will determine how quickly and how successful you will be.
What is Digital Marketing?
How To Become A Digital Marketer
- Google Online Marketing Challenge
- WordStream’s PPC University
- Social Media Quickstarter Digital Marketing Course
- Inbound Digital Marketing Course Plus Official Certification
- Alison Free Diploma in E-Business
While we encourage you to take advantage of all these free resources that are readily available at your disposal, we realise some people may actually struggle to learn for various reasons on these platforms. For these people, we encourage them to go for offline classes instead. Now, this is not free but you get a lot of support you won’t get from an online course. We recommend Digital Marketing Institute, they have the best teaching structure and mentorship programme.
Choose A Niche In Digital Marketing
- Content Marketing
- Social Media Marketing
- SEM & PPC
- Affiliate Marketing
- Email Marketing
- Influencer Marketing
Become A Freelance Digital Marketer
Demonstrate your data-sharp thinking
Digital marketing relies on data and research to monitor audience insights and behaviour. Showcase your ability to understand data and turn survey results and other data into actionable plans. Your portfolio and description of past projects in your profile are great places to note your data-driven skills. Don’t forget to call out any platforms that you’re proficient in, such as Google Analytics or Looker.
Think beyond one project
It’s easy to move on to new projects once you’ve handed over the deliverables. But that’s a lost opportunity. Extend your value to the client by offering additional ideas they can use to improve their digital marketing. Say you’ve just finished researching SEO keywords for your client, you could suggest that they incorporate those keywords into their content and improve their page rank in search results—of course with your help!
Hone your personal brand
Whatever your digital marketing speciality is, clients will expect your personal brand to reflect the quality of work you’ll deliver. If your niche is social media marketing, it’s a good idea to post content to Facebook, Twitter, LinkedIn or other relevant channels that showcase your expertise and voice. If copywriting is your jam, be sure to triple check your profile and portfolio—a minor mistake in grammar or spelling could prevent you from winning projects.
Clear messaging is integral to selling your business, particularly because as a freelance digital marketer, you’re in the business of clear communication.
Gauge what a reasonable rate is
You may have heard that the rate you charge can set your business up for success or take it down a rabbit hole of financial troubles, and that’s not too far from the truth. Research what other freelancers with similar skills are charging as a starting point. Be honest about your skills and abilities. For instance, if you have two years of copywriting experience for B2C companies, don’t compare your rate to someone with 10 years of experience under their belt.
Be realistic about your rate to help secure projects. At the same time, don’t set your rate so low that you have to take on many extra projects.
Connect with other freelancers
Take the opportunity to learn from freelancers that specialize in the same or a related niche. They can share tips and tricks, as well as stories about working with clients, that can help you better serve your clients and grow your business.